First-party survey panels you actually control

Third-party panels are a black box

You pay per response. You do not know who is answering. You cannot verify whether respondents match your target demographic, or whether the same person filled out your survey three times from different accounts. When the project ends, the panel disappears — along with any continuity you might have built.

This model works for one-off studies. It falls apart the moment you need to survey the same audience repeatedly, track changes over time, or build any kind of longitudinal dataset.

Own your panel

A survey pool is a panel you build and maintain yourself. You define the screening criteria. Applicants complete a questionnaire, and those who qualify are admitted. From that point, you can survey them whenever you need — no re-recruitment, no middleman, no per-response fees.

Every respondent has a profile: demographics, expertise, location, and any custom attributes you define. You know exactly who is in your panel and can target specific segments for each survey. Reputation scores track participation quality, so you can identify your most reliable respondents over time.

What you get

• First-party data — respondent profiles and survey responses stay under your account. No data sharing with intermediary panel providers.
• Reusable respondent pool — recruit once, survey repeatedly. The panel persists across projects and grows over time.
• Demographic profiles — each respondent carries a structured profile with demographics, expertise, and custom attributes you define during screening.
• Questionnaire screening — applicants complete a screening questionnaire before joining. You set the criteria; the platform filters automatically.
• Reputation tracking — participation quality, response rates, and timeliness are tracked per respondent. Surface your best participants without manual effort.
• Milestone-based surveys — run multi-wave studies with scheduled survey milestones. Track completion across waves and follow up with non-respondents.
• No per-response fees — once respondents are in your pool, surveying them costs nothing. You set your own incentive structure, or run surveys without incentives entirely.

Better data, lower cost

The economics of first-party panels are straightforward. You invest upfront in recruiting and screening — the same work you would do with a third-party provider, except the panel stays with you. After that, the marginal cost of each additional survey drops to near zero.

Data quality improves too. You know your respondents. You can verify their demographics against their screening answers. You can track consistency across surveys. And because respondents build reputation over time, you have a reliable signal for who gives thoughtful answers versus who clicks through to collect an incentive.

Frequently asked questions

What is a survey pool?

A survey pool is a group of respondents you recruit, screen, and maintain yourself. Unlike third-party panels where you rent access to anonymous participants, a survey pool is yours. You control who is in it, what you know about them, and how often you survey them.

How is this different from using a third-party panel provider?

Third-party panels charge per response and give you no visibility into who is answering. You cannot reuse respondents, build longitudinal data, or verify participant quality. With a survey pool, you own the panel. You screen participants once, profile them, and run as many surveys as you need — at no additional per-response cost.

How do I recruit respondents into my pool?

You share a pool link or invite participants directly. Applicants complete a screening questionnaire you define. Those who meet your criteria are admitted to the pool and can be surveyed immediately.

Can I segment respondents by demographics or other criteria?

Yes. Every respondent builds a profile with demographics, expertise, location, and any custom attributes you define during screening. You can filter and target specific segments when publishing a survey.

What happens to respondent data?

All data stays on the Tewdy platform under your account. Respondent profiles and survey responses are first-party data — you are not sharing it with an intermediary panel provider.

Is there a cost per survey response?

No. Once a respondent is in your pool, you can survey them as often as you like. You set your own incentive structure — or run surveys without incentives if your respondents are already motivated (employees, community members, existing customers).